Business Identity

Trade Name Reservation
in the UAE

Secure your official business identity before starting your company. We handle the complete trade name reservation process, ensuring your chosen name meets all UAE legal requirements and is approved by the authorities.

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Legal Brand Protection

Registering your trade name legally protects your brand identity in the UAE, preventing others from using the same name for their business.

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Mandatory First Step

You cannot proceed with any license application—Mainland, Free Zone, or Offshore—without first securing a valid trade name reservation.

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Compliance & Credibility

A DET-approved trade name ensures your business appears professional, credible, and fully compliant with UAE naming conventions and cultural sensitivities.

What is a Trade Name Reservation?

Your Official Business Identity in the UAE

A Trade Name Reservation is the official process of registering and securing your proposed business name with the Dubai Department of Economy and Tourism (DET) or the respective Free Zone Authority. It is the absolute first step in establishing your company, confirming that your chosen name is unique, complies with the UAE’s strict naming guidelines, and is legally yours to use.

Once approved, the reservation certificate is valid for a specific period (usually 6 months), giving you the time to complete the remaining formalities like the Memorandum of Association (MOA) and office tenancy contract.

✅ Approval Essentials

  • Name must reflect the legal status (e.g., LLC, FZE, Sole Establishment).
  • It must be unique and not already registered in the UAE.
  • Abbreviations of the word “Allah” or religious entities are prohibited.
  • Offensive, blasphemous, or politically charged names are strictly forbidden.

📌 Best Practices

  • We suggest you provide 3 to 5 alternative names to increase approval chances.
  • If the name includes your full personal name, it is allowed without a legal suffix.
  • Arabic names are preferred, but English names are widely accepted.
  • Geographical names (e.g., “Dubai”, “UAE”) require special permissions.

01

Consultation

Discuss your preferred names & business activity.

02

Compliance Check

We screen names against DET/Free Zone rules.

03

Submission

We submit the final selected name to the authority.

04

Approval

Receive official approval from DET or the Free Zone.

📋 Basic Documents

  • Clear passport copy of the owner/shareholder
  • Emirates ID (if you are a UAE resident)
  • Proposed name list (3 to 5 alternatives)
  • Business activity description

📌 Additional (If Corporate)

  • Original trade license of the parent company (if holding entity)
  • Board resolution authorizing the UAE branch (if applicable)
  • Power of Attorney (if signed by a representative)